The Shamballa was introduced to us by our close friend Sbu Qricha Nzuza. To be honest at first we were very sceptical about encrusted beaded jewellery but like most of the items on our blog we eventually folded and fell in love with them.
Here’s a short piece we extracted from the Elite Obituary about the beginning and rise of the shamballa.
“Born in Paris, France to Mads Konersup, the creator of the Shamballa bracelet actually launched his first boutique in Paris in 1994. Mads was a creator of ancient Indian and modern Scandinavian inspired pieces. It wasn’t until 2010 that the Shamballa bracelet really took off and became the mainstream accessory piece to have.
When the bracelet first hit the scene, we recall seeing Shawn “Jay-Z” Carter being one of the pioneers to start this trend. Mr. Carter was featured on the cover of Gotham Magazine with his left hand near his face. On his left hand, the world was introduced to Shamballa bracelets. This turned into a frenzy as a multitude of celebrities began following suit. Hip hop artists would be fashioning the beads in music videos, actors wearing it on the streets of Hollywood and the tabloids giving the brand free press through this.”